GJA, BUSAC launch programme for SMEs

Ransford Tetteh - GJA President

The Ghana Journalists Association (GJA) in collaboration with the Business Advocacy (BUSAC) Fund on Tuesday launched a programme aimed at helping Small and Medium Scale Enterprises at the district level to grow.

The programme which is under the Association’s Media -Corporate Response Initiative (M-CRI) seeks to come out with modalities by which SMEs at the district level would be tremendously improved.

Some of the initiatives include soliciting for funds for the programmes of SMEs and educating SMEs operators on best business practices.

Speaking at the launch, Dasebre Professor Oti-BOateng, Omanhene of New Juabeng Traditional Area lauded the GJA for the initiative and its pioneering role in championing the course of SMEs in the country.

He noted that the media represented the conscience of the people and served as a vehicle in shaping national leadership.

“If these essential attributes of the media are brought to bear on SMEs and Rural Economic Development in Ghana under the M-CRI, then Ghana will be on the right path towards finding a real solution to our national development challenges”.

Dasebre Oti-Boateng who is also the Life Patron of M-CR, challenged the GJA to lead, adopt and implement globally competitive models to provide a developing path for appropriating SMEs and Rural Economic Development.

He called for the adoption of the month of October as Media Development Month in an effort to reflect on the role of the media in development.

“The declaration should immediately be translated into a programme by the GJA to enlist nationwide support for the adoption of October as a Media Development Day”.

Mr Ransford Tetteh, GJA President, said the M-CRI would establish a system that would strengthen the capacity of the media beyond agenda setting and influencing policies.

“The intervention is a definite response by GJA and partners to incessant development demands on the media by policy makers, Civil Society Organisations and development partners”.

He noted that about 90 per cent of the workforce in Ghana was employed in the private sector, hence the need to give them the requisite assistance.

He praised the BUSAC Fund for its assistance to GJA and its clear support to SMEs in the country.

Source: GNA

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