Traders told the GNA in Sunyani that “parents now understand the value of education and want the best of education for their children and feel reluctant to use their resources to purchase dresses and shoes for the occasion”.
Madam Ama Serwaa, a dress and shoe seller, said some parents would have to cough out as much as GH¢300 for a child in a private school just after the Christmas festivities and school heads would not tolerate excuses from parents.
Mr. Kwame Adu, a parent, corroborated this and said as a salaried worker he would not spend all his December salary on dresses and shoes as he would have to pay high fees just after Christmas.
Prices of items have gone up so much that a child’s dress is sold at GH¢45, Nada shoes at GH¢15, which can be saved and used as part payment when school reopens, he said.
He said “no responsible parent will buy clothes for the children at the expense of their education since children who are the future leaders need something more than the clothes and shoes. Times have changed”.
Ms Caroline Aboagye, a food vendor, said she was more concerned about paying her children’s school fees than anything else and had explained the situation to the best understanding of her children.
“I urge all children to bear with their parents who are seeking to offer them the best quality education to brighten their future,” she said.
Madam Margaret Nkrumah, a poultry products seller, said this year’s sales were not encouraging even though prices of birds had not been increased much.
She said last year birds were sold at GH¢12 each and being sold at GH¢15 this year but added that “the public likes buying things at the last minute and we are hoping people will do more purchasing on Christmas Day”.
Kingsley Oduro Nkrumah, sales representative of J.Y Nyamekye Trading Enterprise, said the price of rice, oil and other cooking items were the same as compared to last year but due to the increase in the number of shops in the municipality patronage had not been encouraging at the shop.
Akua Seida, who sells stationery, Christmas cards and gift items, said patronage had been very poor this year “because most of the people use internet in communicating to their loved ones and no longer need cards or flowers as gifts”.
She said the few people who came to her shop also complained of the high prices of the items, especially the decorated toys and left without buying anything.