The startup company turning waste into coal, saving Ghana’s environment

In 2013 Amin Sulley Abubakar in his final year at law school took a risky decision of using money meant for his school fees to begin testing and production of an innovative idea he had – producing charcoal from organic waste.

When he started working on the idea no one believed in him and none was unwilling to invest in it. The only option he had left, was to risk using his school fees to start the project which has now turned into a company providing direct employment to six more people.

His startup company is Zaacoal which makes charcoal from organic waste.

“The idea came out of curiosity – the whys, hows, and what to do with the waste that has engulfed the city. It took a lot of reading, researching, trials and failures to get it right,” he said.

The initiative which started on a small scale in his home at Fadama in Accra now has a production house where about hundred bags of organic waste are turned into charcoal daily.

“I first started from my house in Fadama and I didn’t even know what I was doing,” he said.

As with most entrepreneurs starting a business, he faced the challenges of funding and the technical know-how and he is still experiencing these challenges while growing.

He relies on the services of coconut and sugar cane sellers for organic waste materials for production. “We have partnerships with these waste generators where they supply it to us for a fee.”

His innovation is helping to reduce the chunk of filth generated in Accra daily.

Reports available indicate that Accra alone produces 2,200 tons of solid waste daily and about 300 to 500 tons are not collected.

“Zaacoal is different from traditional charcoal because it produces very little to no smoke at all, burns very fast  and clean, lasts much longer than the traditional charcoal and has higher energy,” he emphasized.

Additionally, it is saving the forests and trees because while the traditional charcoal is produced through felling of trees, Zaacoal relies on waste materials for coal production.

According to the Ghana Forestry Commission, the country at the turn of the millennium had a forest cover of over 8.5 million hectares, but this has reduced to 1.2 million hectares as at 2008 and the charcoal industry is part of the problem.

Report elsewhere also indicates that felling of trees for charcoal and firewood is a very lucrative business and hence difficult to stop because charcoal happens to be the major source of energy for cooking in most Ghanaian homes. It is estimated that, about 90 per cent of Ghanaians use charcoal or firewood to cook at home.

“My co-founder, Zakari Mahmud who is also the production manager has been very helpful from day one. We began selling on a small scale last year because we worked manually but now we have a production house and so we are able to produce more than we started with.”

Zaacoal sells its products through local community women in Fadama, Abeka and Darkuman. They also have a website where people could order their products online.

On how he is managing with the competition from the traditional charcoal sector, he said “It’s quite a tough competition as people are used to traditional charcoal but we are changing minds one bag at a time.”

The startup is self funding for now but hopes to be the preferred choice of clean energy in Africa.

Zaacoal produces five products in a neat and an attractive package – Zaacoal regular, Zaacoal quick light, Zaacoal activated charcoal, Zaacoal shisha charcoal and Zaacoal cooking and grilling briquettes.

He had his first degree in Community Development Studies from the University of Development Studies and also holds an LLB from the University of London International Programme.

Abubakar’s word of encouragement to young people is that “Young people should take up the challenge of starting their own businesses. It is tough though but it will pay off at the end.”

By Pamela Ofori-Boateng

Copyright © 2016 by Creative Imaginations Publicity
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1 Comment
  1. George Annan says

    Thank you Mr Sulleyman for showing us the spirit of true entrepreneurship. For sometime now I have been thinking of the Ghanaian economy and its development, and what I found out is that, the problems of unemployment and backlogs in our economic development is not duly a cause of government. But, these problems to a large extent, arise as a result of lack of creativity, mental laziness, drive and the lack of entrepreneurial spirit of Ghanaians.
    Read many of the Americans business companies, which has now become giants and you will realise their humbly start. Money was not the first motivating factor, it was initiative, drive and creativity, that brought them to where they are. Seeing opportunities and ceasing it, through relentless researching efforts, is the main ideal of a true entrepreneur. And in Ghana, opportunities abound: in science, education, agriculture, production, energy etc. Even the sand that we walked on is money…! Ghanaians should be up and doing and stop blaming the government for everything.

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