According to the 2016 Best Global Brands report by Interbrand, automotive and technology brands dominate the ranking, with Tesla and Dior entering the Top 100 brands.
The report notes that for the fourth year in a row, Apple and Google claimed the top positions.
The annual report, in its 17th year, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value.
This methodology was the first brand valuation method to become ISO certified, it added.
Interbrand also notes that the ranking is based on three key components that contribute to a brand’s cumulative value: The financial performance of the branded products and services; The role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
“Apple’s brand value grew by five per cent to $178,119 million, while Google’s brand value rose 11 per cent to $133,252 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively,” it said in a press release copied to ghanabusinessnews.com.
The report ranks the following as the world’s five Top Growing Brands, and they include Facebook (48 per cent growth), Amazon (33 per cent), LEGO (25 per cent), Nissan (22 per cent) and Adobe (21 per cent).
The report indicates that with a combined 29 positions, automotive and technology brands dominate this year’s report. Retail is the Top Growing Sector, increasing 19 per cent, followed by the sporting and luxury sectors—each experiencing a 10 per cent increase.
The Top 100 brands, it states, have a combined total value of $1.7 billion, an increase of 4.8 per cent from 2015.
By Emmanuel K. Dogbevi
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