Ghana Broadcasting Corporation charts new course to meet international standards

GBCThe Ghana Broadcasting Corporation (GBC) has launched a double-headed anniversary marking 80 years of radio and 50 years of television broadcasting, upholding its relevance as a state broadcaster despite multiplicity of media outlets.

The anniversary was to celebrate GBC’s past commitments and successes and to chart a new course of vibrant broadcasting practices that would equal international standards as the deadline for digital migration approaches by June 2015.

It was on the theme: “80 Years of Dependable Broadcasting: Evolving into the Digital Age”.

Mr Richard Kwame Asante, Board Chairman of GBC, said at the launch that unveiling the six digital channels in recent times to cater for the dynamic taste of the public was to ensure it remained relevant and competitive in the era of media proliferation.

He described GBC as the pacesetter of broadcasting providing the ethical standards for new broadcast networks to emulate.

He said the corporation had successfully mentored into existence most of the television and radio stations in the country through provision of professionals and the rental of studios, transmitters and other broadcasting equipment.

Major Albert Don-Chebe (Rtd), Director-General of GBC, said 2015 would be a memorable year because broadcasting in Ghana would crossover into the digital age as the corporation begun its journey of transformation and marking 80 years of broadcasting.

He said: “We have lined up a befitting programme of activities that would climax with a very special anniversary event in July.

“We shall organise a colourful sequence of activities nationwide that will keep GBC in the eye of the general public throughout the year.

“We shall carry our anniversary message to all corners of Ghana since our anniversary message has coincided with the universal switch over from analogue to digital.”

Major Don-Chebe expressed the hope that dissemination of the digital message and the mechanics of digital migration could be implemented satisfactorily before the end of 2015.

Source: GNA

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