Ghana Tourist Authority urged to develop more strategic programmes
Mr Samuel Sarpong, the Central Regional Minister, has called for the development of strategic programmes to help sell the country’s cultural and traditional values.
He entreated the Ghana Tourism Authority (GTA) to continue initiating more strategic programmes such as the African Choral Festival to help sell our traditional values to the world.
He said Ghana and Cape Coast in particular were blessed with a lot of natural resources and tourist attractions saying if these were properly harnessed it would enhance the nation’s development.
Mr Sarpong said this on Sunday at the 2nd Choral Festival organised by the GTA.
The event was on the theme, “celebrating our culture through choral music”.
He said Cape Coast is now the show piece of Ghana’s tourism drive considering its unique tourist attractions and entreated all visitors to use the opportunity to explore the town and also exchange ideas with the choral groups present.
Mr Sarpong Commended the GTA for organizing the programme and urged to make it an annual programme.
Mr Ben Anane-Nsiah, a Special Event Director at the GTA, said the festival began last year at the National Theatre with performances from choirs from Africa and beyond and the purpose of the festival was to bring foreign choirs to the country in order to promote the unique cultural and tradition of the country through tourism.
He said it was also to bring together choirs from across the country to enable them unite, learn from each other and also create an opportunity for the African choirs to associate with the foreign choirs so as to sharpen their singing skills.
The festival which took place at the Cape Coast Castle had choirs such as the Oguaa Youth Choir from Cape Coast, African Youth Choir from Winneba, Stars Ensemble from Los Angeles and the Mass Demonstration Choir from Assin Fosu participating.