French company Ipsos takes over Synovate research firm

Senior officers of Synovate and Ipsos announcing the deal at a press conference Photo credit: Business Daily

French research firm Ipsos has acquired the operations of Synovate, a move that completes a second ownership change of the former Steadman Group, Kenya’s Business Daily reports October 17, 2011.

The deal which was struck Wednesday October 12, 2011 in Nairobi, Kenya between senior managers of Ipsos and Synovate was worth Sh87 billion ($874 million), says the publication.

The company will use a combined name – Ipsos-Synovate – in Kenya, Uganda, Tanzania, Ghana, Zambia and Cote d’Ivoire, before changing fully to Ipsos where Synovate has had a strong presence, according to Business Daily. “The move increases Ipsos’ coverage from 68 countries to 84, and increases its workforce from 9,500 to 14,500.”

The merger makes Ipsos, established in 1975, the third largest market research company worldwide according to revenue.

By Ekow Quandzie

1 Comment
  1. king says

    Ghana ipsos branch treat field staff as useless people but mean while some of the field staff are highly educated and know into research more than they are doing… the heads all over the world should warn them and do something about that because in research it is the field officers who do the major works..

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