Giorgio Armani, Green Cross partner to bring potable drinking water to Ghana
Giorgio Armani will partner Green Cross International (GCI), a leading environmental organization through its affiliate in Ghana, to promote access to safe drinking water through GCI’s Smart Water for Green schools project in Ghana.
In a press release copied to ghanabusinessnews.com, Green Cross says Giorgio Armani will be using proceeds from sales made on two of its products, to fund the water aid project.
“A comprehensive support and solidarity network has been devised around Acqua di Gio and Acqua di Gioia, two of Giorgio Armani’s fragrances. Every bottle sold will help provide access to drinking water for children and their communities”, it said.
Buyers will then be invited, through a personal code indicated on the outer carton of the chosen fragrance, to extend their action online, the release added.
“The cooperation between Green Cross International and Giorgio Armani is an innovative partnership model. This is not another ‘feel good’ campaign but a practical step to help make the Right to Water a reality. It is a pleasure to welcome Giorgio Armani as our partner on this important mission” said Alexander Likhotal, President of Green Cross International.
Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior, Armani Baby, and Armani Casa are some products from the Armani group.
By Ekow Quandzie