The institute is the world’s leading independent Chef and Sommelier-based organisation and is dedicated to testing and promoting superior tasty food and drinks from around the world.
The Superior Taste Award is a unique, internationally acknowledged credential, based on the blind judgement of Chefs and Sommeliers, certified as authorities and opinion leaders in taste.
Several hundreds of brands — food and drinks belonging to small and large companies — from more than 80 countries across the world, participate in the ITQI Awards each year.
Mr Greg Metcalf, the brewery’s Managing Director, described his company’s premium brand as a home-grown premium lager that met international standards of quality and taste and described the brand as championing true craftsmanship in beer.
Mr Metcalf said Club Gold Export Lager had been carefully brewed with the choicest ingredients from around the world and that the brewery’s world-class brewers had paid careful attention to brewing techniques to extract the best qualities from those fine ingredients.
When the beer was launched in Ghana eight months ago, the then Marketing Director of Accra Brewery, Chris Wulff-Caesar, observed that, “With the introduction of this perfectly brewed beer to the Ghana market, the local consumer now has the option to experience a world-class quality and style in beer … at a local price.”
Mr Wulff-Caesar, currently due to take up a new post as the Category Expansion Manager at SABMiller’s Africa Office in Johannesburg, stressed that the development of Club Gold had been the outcome of intensive market study and an in-depth understanding of the brand’s target consumer.
Judges and Juries of ITQI are selected from 12 of Europe’s most prestigious Culinary and Sommeliers Associations like the Maîtres Cuisiniers of France and Belgium, the Academy of Culinary Arts, Hellenic Chefs’ Association, the Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes Restaurateurs d’Europe, the Federación de Asociaciones de Cocineros of Spain, Federerazione dei Cuochi Italiana, Portuguese Chefs Association, Årets Kock of Sweden, Euro-Toques and the Association de la Sommellerie Internationale (ASI).
After going through ITQI’s rigorous judging processes, Ghana’s Club Gold lager beer was adjudged by the international panel of juries as having scored points between 80 and 90 per cent, driving the beer straight into the ‘Remarkable Product’ category which attracts the institute’s prestigious two-star decoration.
At home in Ghana, the brewers of Club Gold, Accra Brewery Limited, and many of the beer’s patrons said they were hardly surprised that their brand had won the superior taste award.
The Club Gold Export Lager was launched by the country’s premiere brewer last January with a lot of promise of greatness on both the local and international markets.
Source: Daily Graphic