Google maps platform for businesses in Ghana

The Internet is growing and what is called the virtual world is becoming dynamic everyday and it is time for Ghanaian businesses to get online and do business.

Google, one of the world’s leading internet businesses has launched a product, Google Maps for Ghana. And this will make it possible for businesses in Ghana that do not have websites to have web presence.

“Individuals and businesses can create their own maps, put up a picture, the addresses of their businesses and even products,” says Estelle Akofio-Sowah, Google Ghana Office Lead.

The product which was launched Thursday February 18, 2010 in Ghana and 30 other African countries can also be used to enhance tourism as well as presentations.

Ms. Akofio-Sowah said the maps can also be used to present mortality rates in the country and provide statistical data in pictorial forms.

“You can even download the whole map and work on it offline, using your own creativity,” she said.

Most Ghanaians who use mobile phones that are web or Internet compatible can actually determine their positions wherever they stood, because the product works with a GPS system.

For some of the Ghanaian businesses that think that the Internet is not yet a ready place to do business, this product will change that thinking

Estelle Akofio-Sowah

because it would offer the advantage of global visibility and global branding advantage.

Ms. Akofio-Sowah, however declined to say how much it is costing Google to launch this product.

By Emmanuel K. Dogbevi

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