About 29% of South Africans use mobile user generated content – Study

smsA study has found that about 29% of South Africans use mobile user generated content services daily.

The survey which was conducted by market research and consulting company, JBB Research, which also specializes in mobile and telecommunications industry published under the topic, “The State of the South African Mobile UGC services Market: Gearing up For the 2010 World Cup In South Africa,” and copied to ghanabusinessnews.com, says “with almost 29% of South Africans using mobile UGC services/content on a daily basis, the South African mobile UGC services/content market has now reached a tipping point.”

The report analysed the key players, future drivers, and key issues/inhibitors in the South African mobile UGC services/content space. It also assessed the leading players’ strategy toward mobile UGC services, and provides specific recommendations to some of the leading companies.

The study found that, mobile UGC services like MXit and The Grid have become the perfect communication platform for many South Africans especially teenagers and young adults (13 – 25 years old).

Commenting on this aspect, Julien Blin, Principal Analyst and CEO of JBB Research said, “the young South Africans have a thirst for understanding technologies and are very community oriented. They have become a driving force for the South African mobile UGC services market today.”

Meanwhile, the report has indicated that the mobile UGC market is expected to grow, gearing up to the 2010 World Cup, which will be hosted in South Africa, adding that, to realize this potential, the South African mobile market must quickly overcome hurdles that include the small penetration of 3G handsets and services, the lack of robust content filtering capabilities, and the large proportion of low-income customers.

By Emmanuel K. Dogbevi

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