Obama inauguration – No. 5 most watched event

President Barack Obama
President Barack Obama

President Barack Obama may be popular, but his inauguration speech seems to have attracted less of an audience than college basketball playoff games and the time when the U.S. lost to Ghana in the World Cup.

Obama’s inauguration attracted 5.4 million visitors per minutes, according to early figures released by Akamai. This makes the inauguration the fifth most watched event on the Web since Akamai began tracking and recording traffic levels since 2005. The No. 1 event was Obama’s victory speech on Nov 4, 2008.

There could be a reason that Obama’s speech did not rank high on the list of Web consumption, according to Jeff Young, director of corporate communications at Akamai.

“It is hard to always do an apples to apples comparison of news events, but it should be pointed out the difference between yesterday and Nov. 4th (Election Night), as a means of ranking news,” he said. “On Nov. 4th, as an example, traffic (or visitors per minute) was so high to news sites because users went from page to page, site to site to get Election returns. Users refreshed their browsers constantly to get updated data points.  Nov. 4th was all about page view consumption. This was also the case in the World Cup match between U.S. and Ghana.”

On Tuesday, however, viewers accessed a stream and then stayed on that stream, thus bringing down the visitors-per-minute count.

Credit: Bambi Francisco

Source: Vator News

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