The brand Ambassador tagging was aimed at making the drink the leading and most sought after in the country.
Mr Richard Adjei, the Managing Director of Kasapreko Company Limited, said the company chose Shatta Wale to be the brand Ambassador because of his hardworking, versatile and energetic attributes.
He added that the company was excited about their partnership with Shatta Wale and were looking forward to the great things ahead of the relationship.
“Our Storm Energy drink brand ambassador we are unveiling today is hardworking, multi-purpose, and active. No other artiste churned out as many songs as Shatta did last year.
“His songs always top the charts and bring life to any gathering. Shatta Wale is also authentic, original and has stayed true to his roots with his genre of music,” he said.
Mr Adjei added that, the drink was the first energy drink produced by the company and was made under the strictest quality.
The energy drink has been in the Ghanaian market since April, 2016 and was the latest product of the non-alcoholic beverages produced by Kasapreko Company Limited.
Speaking to the media during the event, Shatta Wale said he had always looked forward to working with great companies in the country like Kasapreko.
The Dancehall Artiste said he was grateful for the opportunity given to him by the company and that the slogan of storm energy; ‘work hard, play hard’ attracted him to work with Kasapreko.
“I want Ghanaians to be proud of things produced in the country. I accepted storm energy drink because it was made in Ghana. I would like Ghanaians to patronise the drink and products from Kasapreko even when they are outside the country,” he added.
Speaking to the Ghana News Agency, Miss Eunice Adjei Boateng, the Director of Sales and Marketing of Water and Carbonated Soft Drinks for Kasapreko Company Limited, said the company chose Shatta Wale as the brand Ambassador because of his passion for his music and his status as the biggest artiste in the country.
She stated that the drink was unique in every form like all products from Kasapreko and that the drink stood for creativity, uniqueness and passion just like its ambassador.
She urged Ghanaians to patronise it because of its functionality of energizing whoever drank it as well as its refreshing taste compared to other brands on the market.
She reiterated that the drink was not to be drunk by pregnant women and persons below the ages of eighteen.