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IFA Global Press Conference 2017 goes to Lisbon

The 2017 edition of the IFA Global Press Conference, bringing together more than 350 technology writers from some 50 countries of the world will be held in Lisbon, Portugal. The event will be held from April 20 to 23, 2017.

The 11th edition of the annual event by Messe Berlin of Germany has a unique format with industry power briefings, a press conference as well as exhibits from key representatives of the consumer electronics and home appliances industries. The privileged journalists receive first-hand information and insight from industry leaders in the international consumer electronics and home appliances business. They also get to see and experience latest innovations and new product lines from manufacturers.

The press conference precedes the biggest global consumer electronics and home appliances exhibition set for Berlin, Germany in September 2017.

News organisations from seven African countries will be represented at the press conference – the countries are Algeria, Kenya, Uganda, Nigeria, Mauritius, South Africa and Ghana.

By Emmanuel K. Dogbevi

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