A statement by GMA explained that the award scheme, launched via live broadcast on Accra-based Citi FM radio and ETV Ghana, is an award scheme which aims to honour excelling beverage stakeholders in Ghana.
It noted that the awards, to be held indrAugust, would be the first of its kind in the country and would attract stakeholders in the beverage industry.
The theme for the celebration is: “Inspiring excellence in the beverage industry in Ghana.”
Speaking at the launch, Mr J.O.T Agyeman, Head of Creatives and Productions at Global Media Alliance said: “The beverage industry is pivotal in the sustenance and development of Ghana’s economy. As a huge revenue generating industry, it supports the country in employment creation, service delivery and more.
“Observing that this fact has been on the quiet for many years, GMA finds it necessary to honour beverage producers for their service to the nation,” he added.
The statement said GMA would be collaborating with recognised institutions such as the Food and Drugs Authority (FDA), Ghana Standards Authority (GSA), Food Research Institute under the Centre for Scientific and Industrial Research, Consumer Protection Agency and would also include established research organisations such as the Food Research Institute in organising the Awards.
Mr Agyeman said through the awards scheme, the regulators of beverages such as the FDA and GSA could help enforce sanity and healthy practices in the beverage industry.
The statement said that there would be a call for entries and registration in the coming days and the public would also be allowed to participate in the awards by voting for the product of the year.
It therefore encouraged beverage producers to participate in the event to celebrate Ghana’s thriving beverage industry.
“Further information on the Ghana Beverage Awards may be obtained on the official website for Ghana Beverage Awards on www.ghanabeverageawards.com”
GMA was founded in 1998 in South Africa, with its headquarters in Ghana.
The company has operational offices in Nigeria, Kenya, South Africa and the United Kingdom.
It has spearheaded successful events such as the CNN Multichoice Journalist of the Year Awards, the African Cup of Nations in 2008 and more recently the Family Fun Run and the Valentines’ day Mass Wedding in 2016.