Mrs Dzifa Gomashie, Deputy Minister of Tourism, Culture and Creative Arts, has urged managers of tourism enterprises to pay crucial attention to customer care and service delivery.
“Service is critical in the tourism industry and it’s important not to follow the status quo but rather be different in the sector”, she said at the opening of a fast food franchise branch in Accra, known as King Pie.
King Pie is a South African Pie franchise, which has been introduced into the Ghanaian market.
With a presence of over 22 years, it is one of the biggest and most successful Pie franchise with more than 280 outlets in South Africa and other countries including Namibia, and Zambia.
The Minister appealed to management of King Pie to make customer service delivery part of its core values to promote the business.
She lauded the partnership between the South African enterprise and the Ghanaian entrepreneur to enhance economic cooperation.
She advised staff of King Pie Ghana to be dedicated to their customers and work hard to sustain the business in Ghana.
Mr Richard Kokoih, CEO King Pie, Ghana encouraged customers to embrace the pie which he said is a different brand entering the Ghanaian market.
He said the product goes through 35 quality checks during the baking process and its development team is continuously creating new and exciting flavours and ranges.
The CEO also claimed regular DNA testing was done on all its beef and chicken before it was used for the Pie.
Mr Andre Els, CEO King Pie, South Africa said the franchise is expanding into other markets including Kenya and Dubai.