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Smartphones to drive digital market in 2015 – Boyny

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Jurgen Boyny
Jurgen Boyny

Smartphones would lead the global digital market in 2014, according to Jurgen Boyny, the Global Director Consumer Electronics at GfK Retail and Technology.

Making a presentation at the IFA Global Press Conference 2015 in St. Julians, Malta, he said the digital market would be driven by smartphone sales and the launch of new smart technologies.

He said despite conflicts around the world, the digital market remained resilient. “Worldwide, we expect the positive trend to continue in 2015 and anticipate 1.5 per cent growth in the consumer electronics sector. The market for large and small electrical appliances is set to expand even more and will grow by three to four per cent. This trend will continue in 2016. Innovation is driving the markets. That means good prospects for IFA 2015, because IFA stands for innovation.”

In his remarks, Hans-Joachim Kamp, chairman of the supervisory board of gfu – Gesellschaft für Unterhaltungs- und Kommunikationselektronik said, “IFA is the most important meeting place for preparing the ground for the busiest sales period of the year. Once again, it will set major trends and provide an important boost for every branch of industry involved, for the international retail trade, consumers and the media. All the signs are that IFA 2015 will be an outstanding success.”

The press conference precedes the world’s largest exhibition of technology the IFA 2015 to be held in Berlin September 4 to 9, 2015.

The IFA Global Press Conference from April 23 to 25, 2015 brought together over 360 technology journalists from more than 50 countries.

By Emmanuel K. Dogbevi, back from St. Julians, Malta

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