WEF opens online campaign platform for global social issues

World Economic ForumThe World Economic Forum (WEF) has launched an online resource platform for public campaigns to address global social issues based on case studies.

The Davos-based Forum last week announced the online platform dubbed “Creative for Good” in collaboration with the US Ad Council and Ketchum, a public relations and marketing agency.

The platform, the WEF said, brings together over 60 campaigns from around the world on social issues such as education, health and environment.

The Forum explains the initiative’s objective is to help smaller NGOs and organizations create their own public service campaigns. “It does so by giving such organizations access to a range of successful campaigns from different regions, along with a user-friendly “how to” guide,” the WEF added.

“This initiative will help organizations with a strong social purpose but who have small communications budgets to make a bigger impact through the power of media and communications,” said Diana El-Azar, WEF’s Director for Media, Entertainment and Information.

The platform is expected to be promoted at the WEF Summit on the Global Agenda in Abu Dhabi in November 2013.

By Ekow Quandzie

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