Alliance Motor takes-over Jaguar, Land Rover franchise in Ghana

Alliance Motors Ghana, the new custodian for Jaguar and Land Rover vehicles in Ghana, on Thursday announced ambitious plans to invest $2.75 billion in products and facilities to sustain growth of the company.

The Company, which had completed the take-over of franchise facilities from Fairlop and PHC Motors Limited to support Jaguar and Land Rover customers with servicing of vehicles, is expected to roll out the investment package from now to March 2014 financial year.

Nigel Clarke, Operations Director of Jaguar Land Rover Sub-Sahara Africa (JLRSSA), made the announcement at a ceremony organised in Accra to inform the public that Alliance Motors Ghana had been appointed by the JLRSSA, a subsidiary of Tata Africa Holdings Ghana Limited, to serve as the only fully functional Jaguar Land Rover franchise holder in Ghana.

It also unveiled combined partnership between PHC Motors Limited and Tata Ghana, the majority shareholder.

Mr Clarke observed that the business prospects for the company is high due to the country’s oil and gas industry and stable political climate, stressing that “Ghana has significant demand for Land Rover products and a booming economy that will support Jaguar growth.”

He said Ghana is an important market for JLRSSA, adding that the country played a significant role in helping the Company to achieve a year- on- year growth of 14 per cent.

Mr Sudeep Ray, Director of Alliance Motors Ghana, said management is creating new employment opportunities for Ghanaians as well as a technical transfer of “world class skills and knowledge” to impact the domestic market.

He expressed optimism that the Ghana facility would provide full support for Jaguar and Land Rover customers with sales, service and parts warehousing packages.

Mr Ray added that the Company’s investment included a rich human resource base that aimed at their employees to provide the service edge that adds to the satisfaction derived from driving a truly great brand.

Source: GNA

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