Documentary on Ghana’s tourism potential premieres
The Tour Operators Union of Ghana (TOUGHA), an association of travel professionals, has premiered a documentary on tourism potentials aimed at making the country a competitive destination of choice on the continent.
Dubbed “My Ghana”, the documentary portrays the country’s rich cultural heritage, ecology, historical castles, religions and tourism sites in the country.
Mr Gordon Adoboe, the President of TOUGHA, said the initiative was to help revitalize the tourism industry to attract more visitors to the country.
He said tourism had the potential to transform the country and that there was the need for a paradigm shift to support the development of the sector to enable it to contribute its quota to the country’s development effort.
Mr Adoboe said with all the rich potentials, the sector continued to suffer from “so much lip service from officialdom” and expressed the hope that there would be a permanent shift to market the country adequately and professionally.
Mawarehene Nana Baafour Osei Hyiaman Brantuo, a representative of the Asantehene, said the country’s distinctive culture was one of the elements that provided a competitive advantage in the quest to become a major tourist destination on the continent.
In this direction, he said, the chiefs and kings, who are the custodians of culture, must not be ignored in tourism development planning.
Mawarehene Brantuo called for increased government attention to promoting Ghana, saying that, such efforts could complement the contribution of TOUGHA to bring the needed growth to alleviate poverty.
He called for a stop to the destruction of historical buildings and sites, forests, beaches and the beautiful landscapes.
TOUGHA officials said the documentary will be made available to the country’s embassies and missions abroad to help in the promotion and marketing of the country.