Samsung unveils new products tailored to meet the needs of Africa
The product categories including audio visual and home appliances, mobile phones, digital cameras and IT solutions, were developed based on years of research to bring solutions to challenges facing Africa in areas such as environment, education, health and energy.
They were unveiled on Wednesday at the on-going Samsung Africa Media Forum in Cape Town South Africa, where the company also announced its key milestones achievements across Africa as well as its strategy for Africa in 2013 and beyond.
The annual Forum aims at allowing business partners and associates, media and government as well as consumers to experience Samsung’s brand.
This year, Samsung would focus on designing “Built for Africa” solutions that serve not only the individuals but also government and business enterprises, the CEO of Samsung Electronics Africa, Mr KK Park said.
“…we will continue to develop more relevant solution-based business and continue developing Built for Africa technology in order to contribute to a smarter Africa.”
The Forum participants had first-hand exposure to the latest innovative technology products that were exhibited at the Cape Town City Hall and also gained insight into key trends within the consumer electronics space.
“Our key focus is developing products that suit consumer needs on the continent of Africa. We want to come out with solutions that meet the needs of the people. And Today we have seen an increase in demand for most of our Built for Africa smart products,” Vishwas Saxena, Head of Business, Samsung Electronics Ghana said.
Beyond creating customized products for the African people, Mr Saxena said Samsung through substantial investment in research to reach its mission of inspiring the African, has also come with affordable smart products for the ordinary people especially for its hand held devices.
The South Korean Technology giant started the Built for Africa initiative in 2010 at its maiden Africa Media Forum.
To actualize that dream, Samsung brought together over 500 engineers, market researchers and R&D specialists around the world who travelled throughout Africa to understand the needs and wants of the African consumer.
Out of that substantial injection in research and development with the single aim of making a smarter Africa, the company developed the unique hardware ranging from air conditioners, washing machines, television to mobile phones.
The ultimate objective of the initiative is to place Samsung at the forefront of connecting the African continent through its innovative product development and corporate social responsibility initiatives tailored for the African environment.