A start-up company founded by Ghanaian-born Dr Ashifi Gogo, Sproxil, has beaten top global brands such as Apple and Google in the 2013 Top 50 Most Innovative Companies list published February 11, 2013.
The 50-company-list released by US magazine Fast Company ranked Sproxil the 7th innovative company worldwide ahead of Coca-Cola and Microsoft.
Sproxil has developed software for detecting fake pharmaceuticals and according to the US magazine, the company made the list “for sticking it to anyone selling fraudulent goods”.
Sproxil’s technology capitalizes on technologies that already exist and are readily accessible and easily understood by all levels of society – namely cellular phone SMS capabilities and scratch-off lottery-style labels.
The company‘s services allow end consumers to verify with a simple free text message that they are not purchasing counterfeit medication. It will also allow Nigerians to verify the authenticity of a crucial anti-malaria drug.
“By the beginning of 2012, two years after the first stickered bottles went out, the system had been used one million times; seven months later, the number was two million. Now Sproxil is expanding into other fields and discovering that customers for all sorts of products are eager to confirm that they got what they paid for, from agricultural goods to auto parts to the copper in electric wires,” Fast Company said.
Sproxil made its first cross-national collaboration between India and Nigeria in September 2011.
Nike topped the list as the most innovative company, followed by Amazon. Fast Company explains that the 50 companies were named due to their innovations having the greatest impacts across their industries.
Full list: Top 50 Most Innovative Companies
14_The Coca-Cola Co.
28_Western Governors University
By Ekow Quandzie