SA’s Sanlam to sell insurance products in Ghana, others via Airtel networks

Africa-focused Indian telecoms firm Bharti Airtel and African financial services group, Sanlam have entered into a strategic cooperation agreement for the distribution of insurance and health funding products in seven African countries including Ghana, a joint statement from the companies said September 4, 2012.

According to the statement, the agreement is aimed at enhancing value for Airtel customers and increasing access to insurance which will enable Sanlam to market and sell its Life, General and Health insurance products through Airtel’s networks in the seven countries.

“This agreement covers seven African countries, on a non- exclusive basis, in which both companies have a presence, namely Kenya, Ghana, Tanzania, Zambia, Uganda, Malawi and Nigeria,” it said.

According to Chidi Okpala, Airtel’s Director & Africa Head, Airtel Money, his outfit is delighted to be partnering with Sanlam on this exciting initiative. “Our customers stand to benefit from access to Sanlam’s world-class Life, General and Health Insurance products,” Okpala commented.

For Margaret Dawes, Executive Director for Africa at Sanlam Emerging Markets, she said “We look forward to providing competitive products that meet the client’s needs – drawing on our collective years of experience and research in these markets.”

Bharti Airtel operates in 17 countries across Africa.

By Ekow Quandzie

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