AAG to organise tutorials for political parties on advertising messages for Election 2012

The Advertising Association of Ghana (AAG) has expressed grave concern over campaign advertisement by political parties during general elections, pledging it would organise ethical tutorials for the parties to moderate the already charged atmosphere.

Mr Joel E. Nettey, Vice President of AAG gave the assurance when the Executive Council of the Association paid a courtesy call on Mr Fritz Baffour, Minister of Information and NDC Member of Parliament for Ablekuma South, in Accra on Friday.

He said the Association would soon roll out a programme for political parties to “Walk them through the rudiment of what good advertising is.”

Speaking to journalists at the end of the courtesy call, Mr Nettey said the roll out would be done to appeal to the senses and good conscience of the political parties.

He urged media houses to be vigilant and say no to political parties who might want to use their network platforms to broadcast insults and intemperate language.

Earlier during the courtesy call on the Minister, Mr Nettey said the Association was in the process of completing the preparation of a drafted Bill for consideration by Parliament to establish an Advertising Council which could efficiently and effectively regulate the advertising landscape.

He reiterated concerns raised by the public over the unethical use of children in advertising as well as the promotion and marketing of alcohol through the media, stressing the establishment of an Advertising Council by parliamentary enactment would help address the issues.

Source: GNA

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