Telecoms company MTN, has been adjudged the Most Valued Brand in Africa at the inaugural Brand Africa 100 Awards held in Johannesburg, South Africa last week beating globally known firms like Coca-Cola and Shell.
The South African-based mobile operator with a subsidiary in Ghana was also recognised as the “Most Valued African Brand”, ahead of South African banking giant Absa and Nigerian National Petroleum Corporation (NNPC) during the awards ceremony.
MTN also bagged another award as the “Most Valued Telecoms Brand in Africa”.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa. MTN’s ranking ahead of iconic brands such as Shell, Coca-Cola and Toyota is testament to Africa’s capability to build enduring and global brands that are inspired and driven by Africa,” said Thebe Ikalafeng, founder and chairman of the Brand Africa Initiative in a statement.
Commenting on their achievement, Christian de Faria, MTN Group Chief Commercial Officer said “For us, these accolades are further recognition of MTN by our customers, communities and admirers even outside our markets across the continent. We are humbled by the strong admiration that Africa has for the MTN brand. It is this kind of love for the MTN brand which inspires us to continue seeking innovative solutions to improve our customers and communities’ experience of the MTN brand.”
By Ekow Quandzie