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Africa brand conference 2011 comes to Ghana

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Ghana will host the 2011 Africa Brand Conference to be held in Accra November 3 to 4, 2011, organisers have announced.

The conference to be held under the theme: ” Transforming your Brand in the New Media”, is expected to be attended by about 500 business executives, according to organisers of the second annual event, Instinct Wave, a marketing firm in the UK

Social media branding tactics, the growth of social networking platforms such as Facebook and Twitter will be emphasised.

Commenting Akin Naphtal, the conference director says “New media has a key role in transforming product and services to greater heights because brands are getting interactive across the world. We have seen the increase in corporate leverage on Facebook, YouTube, Twitter and other social media channels in product launching by global corporations.”

By Emmanuel K. Dogbevi

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