The “More Money” game targeted at all Vodafone prepaid customers, is driven by customers sending text messages to a premium short code with the goal of being the one million texter to win the grand prizes ranging from GH¢10,000 to GH¢100,000.
Subscribers also stand the chance of winning other prizes at various points of texting. For instance when a subscriber’s text reaches 100th, 1000th and 100,000th he or she will win prizes in the form of airtime or cash.
The company, in all has earmarked GH¢1.75 million in cash and airtime to give away to Vodafone customers. Every 100th texter will receive GH¢5 call credit; every 1000th texter will receive GH¢10 call credit; every GH¢10,000th texter will get GH¢500 cash prize and every 100,000th texter will earn GH¢1,000 cash prize. The million texter will take home the GH¢10,000.
There are ten rounds in the whole game and each round runs from the first text to the millionth text. A new round will automatically start as soon as the text counter hits one million.
Vodafone customers who want to participate will have to text the word “more” to short code 777 as many times as required to the prize points indicated.
All prizes will remain fixed throughout the ten rounds except the prizes allocated to the million texter. The million texter will receive GH¢10,000 in the first round, GH¢20,000 in the second round and continue with an additional GH¢10,000 each round until the tenth and final round when the winner receives a grand prize of GH¢100,000.
“The ultimate grand prize is arguably one of the biggest cash prizes ever offered in Ghana,” Mrs Carmen Bruce-Annan, Head of Corporate Communications of Vodafone said.
This, she added, “…is a clear indication of our string commitment and dedication to rewarding our customers who have undoubtedly played an integral role in our successes story.”
According to Mrs Bruce-Annan Vodafone is at forefront of customer reward initiatives…”