The statement noted that India had been actively promoting trade with Africa over the past few years with trade relations between India and Africa hitting 31 billion dollars in 2009 and 2010.
India GDP growth is over eight per cent and the country is determined to reinforce its presence on the African continent.
The statement said the APO now offered Indian companies investing in Africa the possibility to use APO’s innovative communication tools.
From press release distribution to virtual press conference, webcast, promotion of events and eReputation, Indian companies will be able to send their messages to targeted audiences in Africa.
“By starting this new venture in India the APO is filling an important gap in the communication landscape of Indian companies that have been boosting their commercial relations with countries in Africa. The opening of our India offices aligns with the important growth of South-South trade,” said Nicolas Pompigne-Mognard, APO Secretary General.
To manage this new office, the APO appointed Ms Rachana Chowdhary as Country Manager for India. Rachana will be responsible for setting up and expanding the local presence of the African Press Organization.
She has over 15 years experience in the media industry in India.
“It is crucial for Indian companies investing in Africa to communicate on their activities with the local and international audience following Africa-related issues”, said Rachana Chowdhary, newly appointed APO Country Manager for India.