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Airtel uses Ghana to start single platform mass mobile messaging service in Africa

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Bharti Airtel, a global telecommunications company with operations in 19 countries across Asia and Africa, has launched a mass-market mobile messaging service in 16 African countries including Ghana.

A press release from the London Stock Exchange listed company, Synchronica Plc, the company that provided the mobile gateway infrastructure software for Airtel to start the service said the service combines push email, synchronization, instant messaging and social networking in a single platform.

The service is marketed as ‘airtel connect’, noted Synchronica.

Ghana will be first to provide the service in Africa.

“Airtel Ghana will be the first operator to launch ‘airtel connect’ which will offer a consumer-focused mobile messaging service which combines push email, synchronization, instant messaging and social networking on a single platform on a fixed monthly rental of GH¢3 ($1.99) for unlimited use, and will be available to any Airtel mobile customer, regardless of the type of mobile device they own”, the release indicated.

As an incentive, customers will be offered the chance to take advantage of a free 30-day trial, it said.

The release quoted Airtel Africa’s Chief Marketing Officer, Andre Beyers, as saying “With ‘airtel connect’ we can offer all of our customers, regardless of which mobile device they use, a user-friendly way of connecting to their favourite email, IM and social networking services.”

 

By Ekow Quandzie

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