CNN, Nokia announce international partnership
Cable News Network (CNN) and Nokia have announced a multi-level international collaboration where Nokia becomes a key part of CNN’s roster of mapping providers, delivering its rich mapping services to the international news network.
According to a press release announcing this, the collaboration will harness the media company’s strengths in global newsgathering, user-generated content, mapping technologies, and location-based services and debuted with the use of Nokia’s 3D Maps across CNN’s platforms in its recent coverage of the British royal wedding.
“This collaboration is a great fit for us as both companies share a similar philosophy on connecting people beyond borders through the combination of compelling news content and highly sophisticated technology,” said Tony Maddox, Managing Director, CNN International, adding, “The international scale of each of our businesses makes the scope of the collaboration particularly exciting.”
On his part, Jerri DeVard, Chief Marketing Officer, Nokia, said “Nokia and CNN share the belief that news is now mobile, powerfully democratic, and can immediately be shared by people around the world.”
“We are pleased that CNN wants to use Nokia’s innovative mapping services for its international news platforms, and we are excited to work with CNN to deliver a compelling news service to users of Nokia phones,” Jerri DeVard stated further.
The release informed that the collaboration also includes the CNN Application for Nokia which provides mobile access to CNN’s world, business, sport, entertainment and technology reporting, as well as live streaming video. The application, it said, in addition allows users to share CNN’s news via their own social channels, and participate in the reporting process with direct access to CNN’s participatory news community, iReport.
The CNN App for Nokia can be procured from any Ovi Store. Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more.
CNN on the other hand, is the world’s leading global 24-hour news network, celebrating more than 30 years at the forefront of delivering fast, accurate, impartial news to a global audience of more than 260 million households with its global team of 4,000 news professionals based across 45 bureaux worldwide.
By Edmund Smith-Asante