Tigo says it is targeting the about four million subscribers on its network with the product known as ‘Tigo Family Care Insurance’.
“The loss of a family member often places a heavy financial burden on a family. With Tigo Family Care Insurance our vision is to help all our customers have insurance cover, it’s our way of offering help in time of need and give peace of mind to our valuable customers,” says Selorm Adadevoh, Tigo’s Product Innovation Manager.
He told ghanabusinessnews.com in an interview that Tigo discovered from its market research, that its customers expressed interest in new products that meet a core need. “And the insurance product for our valuable customers is in direct response to the needs they expressed,” he said.
Mr. Adadevoh said the product platform is driven by new technology developed specifically for Tigo Family Care Insurance and is built on a standard WSO2 Enterprise Service Bus. “All integration with Tigo systems are done through standard WS-I Compliant web services,” he added.
According to Mr. Adadevoh, the product is underwritten by Vanguard Life.
Answering questions about the general attitude of most Ghanaians to insurance products, he said “we believe a brand like Tigo and that of our insurance partner (Vanguard Life) can add trust to an insurance product.”
“Tigo Family Care Insurance is designed to be simple, easy to understand and something people can trust. As a matter of fact, our Family Care Insurance product is the first-ever life insurance policy for many of our customers. Customers’ education is key for us and as such, customers are assured a clear and thorough explanation during enrolment in a Tigo Customer Service Center,” adding that “also, the process for claims is fast and has been validated over a number of claims to date. These claims have been processed hassle-free and clients have received benefits as guaranteed within 72 hours after required documentation has been provided.”
The company launched the product for its pre-paid customers, in December 2010. Mr. Adadevoh explained that the insurance cover for pre-paid customers is based on the customer’s airtime usage.
Tigo however launched the product for its post-paid customers in May 2011.
By Emmanuel K. Dogbevi