Airtel customers can now call mobile and fixed lines in the USA, Canada, India, and China, and landlines only in the UK and Germany for only 10 pesewas a minute between 26 November and 15 January.
This represents almost 50% reduction in airtel international call rates.
Airtel launched in Ghana with a pledge of making mobile telephony accessible and affordable for all.
Mr. Jesse Agyapong, Marketing Manager, Acquisition at Airtel Ghana said the huge reduction is a reaction to Ghanaians’ response to the question “What does freedom mean to you?”
He said this reduction is just the beginning and that Airtel could decide at the end of the promotion period to maintain international call rates at 10p or even reduce it further.
Mr. Agyapong said Christmas is a time when people show they care by sharing and giving gifts and Airtel wants to show its customers that they also care by removing he cost barrier on international calls.
“We want to give them the freedom to make that call without counting the minutes – especially to their loved ones overseas,” he said.
He said customers are already enjoying the Airtel launch offer of Nokia handsets and free airtime for twelve months at the affordable rate of GHC 40, adding that family and friends, pay back for calls received and other offers are still ongoing.
Airtel is the new brand name for the 16 Zain operations across Africa which was acquired by Airtel International in June 2010.
The company has African operations in Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.
By Samuel Dowuona