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Selling Ghana’s tourism products requires expertise – Expert

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Elephants at Ghana's Mole Park

Mr Nkunu Akyea, a tourism development expert, has observed that selling Ghana’s tourism products must be expertly done so as not to offend the sensibilities of tourists.

He said while talking about “our culture, our religion, we should do well not to foist it on the visitors”.

Mr Akyea made the remark while moderating a forum on Friday for service providers in the tourism sector in the Volta Region during a four-day familiarization tour by the Ghana Tourist Board (GTB) members.

He said tourists’ arrivals in the Volta Region did not match the wares it controlled.

Mr Akyea said the diversity of cultures, splendid nature sites, intriguing relics and differing vegetation zones notwithstanding, tourism in Volta Region, still remained a potential rather than a thriving business.

He said there was the need for hard work to hype the region’s wares in very innovative ways to raise the market value of its (region) facilities and sites.

Mr Edem Kpodo, Board Chairman, said the Volta Region was the fourth region the Board was visiting with the aim of getting to know at first hand the problems on ground.

“In that way, policies made would reflect the views and interests of the players on the ground so that we are not seen as foisting policies on the people,” he stated.

Issues discussed included tax management, service delivery, training, investment opportunities, and role of transport in tourism and attitudes of regulatory bodies.

The GTB had so far visited the Central, Eastern and Brong-Ahafo regions.

Source: GNA

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