In a press release issued March 11, 2010 and copied to ghanabusinessnews.com, MTN said the growth was made possible the improvements in its network quality and capacity, enhanced value propositions, the MTN Zone offering as well as loyalty programmes have enabled MTN Ghana to maintain its market share of 55%, despite fierce competition.
According to MTN, an increased distribution footprint also contributed to the maintenance of its market share.
The release also said the MTN Group’s revenues increased by 9.2% and earnings before interest, tax and depreciation (“EBITDA”) by 6.7% based on a sound operational performance for the year ended December 31 2009.
The Group’s subscribers went up by 28% to 116 million across Africa.
MTN has committed in excess of US$191 million in various submarine cables to ensure high-speed connectivity and improved quality and capacity of voice and data offerings. These include the East Africa submarine cable (“EASSy”); the Europe India gateway (“EIG”); SAT-3/SAFE; the East Africa Marine system (“TEAMs”) and the West Africa Cable System (“WACS”), it added.
By Emmanuel K. Dogbevi