Accra Brewery introduces new drink
The Accra Brewery Limited (ABL) on Sunday introduced a new drink known as Club Gold, to the market in pursuance of its promise to deliver quality beverages to the Ghanaian consumer.
Speaking at the launch in Accra, Mr. Greg Metcalf, Managing Director of ABL, said the product was developed after careful research, to satisfy the growing needs of consumers who yearned for a drink that was unique and natural.
“It is a home grown premium lager that meets international standards of quality and taste,” he said.
Mr Metcalf said, Club Gold had been carefully produced with the choicest ingredients and international credentials from around the world.
Mr Chris Wuiff-Ceaser, Marketing Director of ABL, said the development of the brand has been through an in-depth understanding of the preferences of target consumers.
“We discovered through this process that our consumers value good quality brand that have style and, more importantly, substance”.
Mr Wuiff-Ceaser said innovation was one of the key pillars of growth of ABL, and that the company’s products met the young adults’ drive to make choices that reflected their modern views and attitudes.
He said, the drink was targeted at young adults who were fun-loving, sophisticated, adventurous and yet individualistic.