Under the promotion, from now until September, this year, every GH¢20 worth of Vodafone mobile top up cards purchased by retailers and hawkers will qualify them to receive coupons entering them into a monthly draw across all the 10 regions to win prizes.
The prizes at stake include 10 Mitsubishi L200 pick-ups, 10 motorbikes, 10 bicycles, 10 LG LCD flat screen TV sets and other consolation prizes.
Mr Amon Jere, Head of Sales at Vodafone said the promotion, would also demonstrate Vodafone’s commitment to creating jobs in the country.
Mr Jere, known for effective marketing leading to transformation of the mobile industry in South Africa and Kenya, said Vodafone believed that sustained growth of the Small and Medium Scale Enterprises (SME’s), where mobile top up card dealers belonged, was the key to economic development hence the decision to reward the retailers with the promotion.
He said Vodafone also believed that its strength was in its retailers their major sources of revenue and their capacity should be improved for the success of the company.
Mr Jere said the company was expected to create about 20,000 jobs by 2010 for Ghanaians and urged all and sundry to continue to use the Vodafone network to win prizes and enjoy crystal clear sound mobile communication.
Major Albert Don-Chebe (Rtd), Head of Corporate Communication at Vodafone said since its launch early this year, Vodafone’s customer base had increased by 850,000 subscribers and currently had about 2.7 million customers.
He said Vodafone would continue to work to ensure that its partners benefited from its operations.