Ghana Business News

Glo Ghana commences launch activities with ‘Number Reservation Campaign’

Glo Mobile Ghana Limited today launched a number reservation campaign to kick-start activities marking the launch of its commercial services in Ghana.

The campaign dubbed ‘Reserve Your Number’ gives one million minus one (999,999) Ghanaians the chance to reserve their special 023-3 numbers on the Glo Mobile Network by texting their preferred number to the Glo SMS code 0230010100.

Chief Operating Officer of Glo Ghana Mobile Ghana, George Andah told journalists in Accra that the ‘Reserve Your Number Campaign’ marks the first of series of launch activities earmarked for the entry of the Glo Network into the Ghanaian telecoms market.

Mr. Andah urged Ghanaians to take advantage of the excitement and benefits of the number reservation exercise, and join the Glo network which promised superior quality and value offerings at competitive rates.

He said the reservation was free, apart from the normal SMS cost and it would be on first-request-first-served basis.

“In accordance with National Communications Authority (NCA) guidelines on Number Registration, no single individual subscriber shall be permitted to reserve more than five (5) Glo Mobile numbers and the numbers will be activated upon the commencement of commercial operation,”

The Glo COO said people will start experiencing the Glo Mobile Ghana network from today because the number reservation campaign is going to run on the Glo mobile sms platform, adding that the full experience of all the bouquet of exciting services on the network will start once the reserve your number campaign reaches the desired threshold.

Mr. Andah pledged that Glo Mobile Ghana would be the champion of values in their products, pricing and service delivery, saying “that is the social contract we wish to sign with you from today”.

Mr. Andah said to date, Glo had invested over $750 million into deploying and installing the latest broadband technology, Next Generation Networks, over 1,600 state-of-the-art Base Transceiver Stations (BTS), four ultra modern Switches with capacity for up to 10 million lines with congestion-free service, 18 Base Switching Centres (BSC), 800 3G Node Bs, an ultra-modern Call Centre and 25 GloWorld outlets.

Glo is the sixth operator to enter Ghana’s dynamic and challenging telecom market, which watchers and players have not made a secret of the opinion that it is ready to receive a sixth operator.

Glo comes at a time when the market is almost saturated at more than 80% penetration; with the five existing operators commanding more than 21 million subscriptions in a population of 24 million.

Some telecom CEO have said Glo does not have many options in the voice market, and could only survive on the back of data services, but George Andah has said the speed with which Ghanaians are reserving their numbers shows Ghanaians are ready for Glo and that presented great opportunities for growth.

by Samuel Dowuona