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You Are Here: Home » General News, Lead Story » Brand Ghana office to aim at economic and social development
Mr. Mathias Akotia - Brand Ghana office, CEO
The Brand Ghana office intends to lead the drive for economic and social development to move Ghana forward.
The CEO of the newly created Brand Ghana office says to achieve that, the office will soon hold a national summit to establish a Ghana brand plan to determine how to build a brand for the country.
Mr. Mathias Akotia who spoke to ghanabusinessnews.com during the one-day nation branding conference in Accra Monday September 28, 2009 said, the Brand Ghana office is in the process of setting up the structures of the office, adding, “ we will be recruiting very good quality and young people into office.”
He said the national summit is aimed at “having consensus on the identity and values we need to articulate.”
Mr. Akotia admitted that “we are in competition with other nations for attention, wealth, tourism and for the export of products.”
He told ghanabusinessnews.com that the office has to know what other people think about the country and how Ghanaians think about themselves, to do this he said there is the need to conduct surveys to arrive at an understanding of what pointers to establish in attaining the goals of establishing an image for Ghana.
He pointed out that Ghana needs to have an international portfolio and internal branding. “We need these two. We need to shape up behaviour in relation to the values that we need to espouse and we also need to communicate our new values in the way we express ourselves in relation to export brands, in relation to governance and how we want investors to come to this country,” he said.
While Mr. Akotia said there is no timeline within which to accomplish the objectives of the office, he said by the end of October, the date for the national consultation will be announced.
He is however, certain that the focus of the Brand Ghana office will be to “drive for economic and social development.”
“Country branding is about the management of our national identity and values in a way that will take us forward,” he said.
In as much as Mr. Akotia believes that achieving a positive identity for Ghana is possible, he is also aware that it is a challenging responsibility because he is going to be working with different people.
By Emmanuel K. Dogbevi
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